Pricing
Public pricing, because serious operators compare in dollars
Two ways to buy: run the system yourself with our complete self-setup guide, or have us build and operate the whole stack for you. Both include the in-store foot-traffic sensor. The math to hold it against: one missed $5,000 sectional conversation per week is roughly $260K/year leaking out of an unstaffed website.
Same system, two ways to run it
The Self-Setup System is a one-time $25K purchase: the concierge, the foot-traffic sensor, and the exact playbook we ran in our own store, handed to your team to implement in order. Custom is done-for-you — we build, install, and operate the full stack, from $75K setup plus $15K/month, scoped per engagement and scaling up for multi-location and multi-brand operators. It's not a $99 widget you rent — even the self-setup option is the real system, hardware included.
Custom
Done for youfrom $75K setup
+ $15K/month
We build and run the whole operating stack for you — scoped per engagement, scaling up for multi-location and multi-brand operators.
- The full stack designed, built, installed, and operated by us
- AI sales concierge trained on your catalog, policies, and top questions
- In-store foot-traffic sensor + web-to-store measurement
- Staff console with live takeover and correction loop
- POS / order matching for true assisted-revenue reporting
- Executive dashboard and ongoing CRO program
- Marketing, inventory grading, ordering, and catalog systems as scoped
- Custom order / vendor integrations; multi-location rollout; market exclusivity
- 90-day launch guarantee
Self-Setup System
You implement it$25K one-time
+ $500/month software
The same system we run in our own store, handed to your team to implement in logical order with our complete self-setup guide.
- AI sales concierge, product cards, and showroom routing
- In-store foot-traffic sensor + web-to-store measurement
- Complete self-setup guide — every system, in the order to build it
- Catalog-enrichment tooling and CRO checklists
- Software fee covers hosting, model access, updates, and the dashboard
- Built for operators with a capable in-house team
Custom setup and monthly reflect catalog size, data quality, location count, and how much of the stack you want run for you — fixed in the proposal before work begins. If the teardown shows your fundamentals need work before any of this makes sense, we'll say that instead of selling you a plan.
Upside structure
Base plus tracked upside — not performance theater
The retainer funds the work; optional upside aligns us with outcomes both sides can verify. Pick one structure, defined in writing:
Share of tracked assisted revenue
An optional 3% of tracked chat-assisted revenue above an agreed monthly threshold. Only matched orders count — revenue we can tie to conversations — so the number is auditable by both sides.
Per qualified appointment
$100–$250 per qualified design or showroom appointment the system books, defined together in advance. Clean to count, directly tied to how showroom businesses actually make money.
Share of incremental gross profit
10–15% of incremental gross profit — only once attribution is mature enough (POS matching live, baselines established) for 'incremental' to mean something. We won't propose this on day one.
Why not a share of total store sales? Furniture is seasonal and omnichannel — total revenue moves for reasons no chat system caused. Upside tied to tracked, matched outcomes keeps the incentive honest in both directions.
The 90-day launch guarantee
“If we do not launch your concierge, ingest your catalog and policies, train it on your top questions, and generate the agreed qualified sales conversations or showroom/design leads within 90 days, we work free until we do, up to two additional months.”
This is an implementation guarantee, not a revenue guarantee — nobody can honestly guarantee revenue in a seasonal, omnichannel business. What we can guarantee is that the system gets built, launched, and producing the agreed conversations and leads, or you stop paying the retainer while we finish the job.
The launch guarantee applies to Custom, done-for-you engagements. The Self-Setup System is a one-time purchase your team implements with the guide.
Questions
Pricing questions, answered straight
Why not just charge a percentage of our total sales lift?
Because it would be dishonest accounting. Furniture is seasonal and omnichannel — total store sales move with weather, deliveries, ad spend, and a dozen other drivers. A vendor claiming a share of that noise is either overpaid or underpaid every month, and the relationship sours either way. We tie upside to tracked, matched outcomes both sides can audit.
What justifies the setup fee?
The setup is real work: catalog and policy ingestion, data enrichment where your product data is thin, training against your actual top questions, theme-safe installation, staff onboarding, and measurement wiring. It's an implementation by a team that runs a furniture store, not a license key and a settings page.
Is there a contract minimum?
Engagements assume at least six months past launch — the system compounds through weekly tuning, and judging it on week two serves nobody. The 90-day launch guarantee protects the front end of that commitment: if we don't deliver the launch and the agreed conversation volume, we work free until we do, up to two additional months.
Do you take equity instead of fees?
Generally no — cash plus retainer plus tracked upside keeps everyone honest and the work funded. For larger roll-ups or exclusive multi-market partnerships, strategic equity or warrants can be part of a conversation, but it's the exception and never the lead.
What's the difference between Self-Setup and Custom?
Same underlying system, different amount of us. Self-Setup is a one-time $25K purchase — the concierge, the foot-traffic sensor, and the complete guide that walks your team through building and launching every piece in order, the way we did it in our own store. You run it and own it. Custom is done-for-you: we scope, build, install, and operate the full stack — concierge, POS/order matching, staff console, dashboards, marketing and inventory systems, CRO — from $75K setup plus $15K/month, with the 90-day launch guarantee.
What does the $25K Self-Setup System include, and is there a monthly?
It includes the AI sales concierge, product cards and showroom routing, the in-store foot-traffic sensor for web-to-store measurement, catalog-enrichment tooling, our CRO checklists, and the full self-setup guide. There's a monthly software fee that covers hosting, model access, ongoing updates, and the measurement dashboard — a fraction of the managed monthly, because your team is doing the operating work.
Does exclusivity come with Custom?
It can. Limited market/category exclusivity — within an agreed geography and category, we don't onboard your direct competitors while the engagement is active — is scoped in writing on Custom engagements that want it. Real exclusivity, narrowly defined, rather than a vague promise.
Can we start smaller than the Self-Setup System?
The private teardown is the smaller start — free, specific, and useful standalone. Below the self-setup scope there isn't enough of the catalog, policy, and measurement work to produce results we'd put our name on, so we don't sell a lighter version.
Want the numbers behind the proof first? The case study is here.
Start with the teardown, not the invoice
The private teardown is free and comes first — it's how both sides find out whether an engagement is worth your money and our name.
The teardown is free and delivered live on a 30-minute call by the operator who built the system. We onboard a small number of retailers at a time — each system is built from real catalog and policy data.