An AI sales assistant for furniture retailers — your best associate, on every visit
Your best salesperson qualifies the customer, narrows the options, handles objections, and invites them to sit on the piece — your website does none of that for the 97% who leave without talking to anyone.
ShowroomOps installs an AI sales assistant that runs your floor associate's playbook online: understand the need, search the catalog, present two or three right-fit options, answer the anxious questions precisely, and move the shopper toward a purchase or a showroom visit.
Free · a 30-minute walkthrough with the operator who built it, not a sales rep
Store Concierge
Answers from your catalog, policies, and floor inventory
Hartley Performance Sectional
112" · L-shape
$3,295 $4,695
In stock — on the showroom floor
See productMarlow Chaise Sectional
108" · reversible chaise
$2,850
In stock — ships in 5–7 days
See productEverett Track-Arm Sofa + Ottoman
104" combined
$2,390 $3,190
Custom fabrics — 4–6 weeks
See productThe real problem
The selling that never happens online
Furniture retailers invest heavily in floor talent, then send most of their traffic to a website that sells like a warehouse shelf.
Nobody qualifies the online shopper
On the floor, the first questions are room, size, use, timeline. Online, shoppers get a filter sidebar and 400 SKUs. The ones who can't self-serve — often your best customers — just leave.
Nights and weekends go unstaffed
A large share of high-intent browsing happens after close, when there's no one to answer 'will this fit through a 30-inch door?' By morning, that shopper is on a competitor's site.
Objections go unanswered at the exact moment they form
Delivery cost, lead time, fabric durability with kids and dogs, financing. On the floor these are 30-second conversations. Online they're silent exit points.
The handoff to your real team never happens
A shopper ready for a design consult or a five-figure order has no path from your website to the right human. A contact form with a 24-hour turnaround is not a handoff — it's a leak.
What we install
The associate playbook, implemented
We study how your best people sell, then build the assistant to run that motion — and to know when to bring a human in.
Needs-based qualification
The assistant asks what a good associate asks — room, dimensions, fabric constraints, budget, timeline — conversationally, without a form.
Right-fit recommendations, cards first
Two or three products with images, prices, and availability, then a short recap of which one fits best and why. The same rhythm as a strong floor presentation.
Objection handling from your real policies
Precise answers on delivery tiers, returns, financing, and custom lead times — the moments where high-AOV purchases stall. Unknowns route to a person instead of a guess.
Warm handoff to your team
Design consult requests go to designers, big-ticket buyers to sales, order questions to support — with the conversation context attached so your team doesn't start from zero.
Full module walkthrough on the product page.
First implementation
Built and proven inside a real furniture store
We didn't theorize this playbook — we built it inside our own furniture store and watched what an always-on sales assistant actually changed.
ShowroomOps was built inside our own high-end furniture store — one large destination showroom, a deep new-and-consignment catalog, and a sales floor that closes most of the revenue. Live catalog, real policies, real customers. We share the store's identity and full detail privately, on the teardown call.
- outsold in one, at pace
- 5 yrs
- 2026 store revenue is pacing past the previous five years of sales combined.
- June revenue, year over year
- 4.05×
- $628K in June 2026, with July projected near $765K.
- chat-assisted revenue in 14 days
- $27.5K
- Orders matched to concierge conversations after auto-answer went live — chat volume roughly doubled, and matched revenue ran at a ~$60K/month pace.
How we count: We report the store's numbers as the store's numbers and assisted revenue as matched orders — never claimed lift from any single tool. The growth came from the whole operating stack working together: buying, marketing, catalog, concierge, and measurement. We'd rather under-claim and show you the methodology.
Read the full case study →Engagement
How retailers work with us
We implement the assistant from your catalog, policies, and sales motion, then manage and tune it weekly against real conversations. Full pricing detail here.
Custom
Done for youfrom $75K setup
+ $15K/month
We build and run the whole operating stack for you — scoped per engagement, scaling up for multi-location and multi-brand operators.
Self-Setup System
You implement it$25K one-time
+ $500/month software
The same system we run in our own store, handed to your team to implement in logical order with our complete self-setup guide.
The 90-day launch guarantee
“If we do not launch your concierge, ingest your catalog and policies, train it on your top questions, and generate the agreed qualified sales conversations or showroom/design leads within 90 days, we work free until we do, up to two additional months.”
This is an implementation guarantee, not a revenue guarantee — nobody can honestly guarantee revenue in a seasonal, omnichannel business. What we can guarantee is that the system gets built, launched, and producing the agreed conversations and leads, or you stop paying the retainer while we finish the job.
The launch guarantee applies to Custom, done-for-you engagements. The Self-Setup System is a one-time purchase your team implements with the guide.
Questions
Frequently asked
Will this replace my sales staff?
No — it feeds them. The assistant handles the online conversations your floor team physically can't be present for, then routes qualified shoppers to your people: showroom visits, design appointments, and direct handoffs. In-store furniture selling still closes at rates no website matches, and the system is designed around that fact.
How does it know how we sell?
Implementation includes studying your actual sales motion — the questions your best associates ask, how you position delivery and financing, when you escalate to a designer or manager. That playbook, plus your catalog and policies, is what the assistant is trained on. It's not a generic sales script.
What happens when a shopper wants a human?
The assistant hands off immediately — and to the right person, not a queue. Designers get design questions, sales gets purchase-ready buyers, support gets order issues. Your team sees the full conversation in a staff console and can take over live.
Can it actually recommend the right furniture?
Yes, because it searches your live catalog with the shopper's real constraints — dimensions, material, price, availability — rather than pattern-matching on 'people also viewed.' It presents product cards first, then a concise recommendation, and it won't invent specs it doesn't have.
What does it cost?
There are two ways to buy it. Custom is done-for-you and fully managed, from $75K setup plus $15K/month, scoped to your catalog and rollout — it includes POS matching, dashboards, and ongoing CRO. Self-Setup is $25,000 one-time (plus a monthly software fee) if your team wants to implement it themselves using our full setup guide. Full detail is on the pricing page — we publish numbers because serious operators shouldn't have to book a call to see them.
Put your best associate on every website visit
Get a private teardown: we'll walk your site like a qualified buyer and show you the conversations your current setup never starts — and what an always-on sales assistant would do with them.
The teardown is free and delivered live on a 30-minute call by the operator who built the system. We onboard a small number of retailers at a time — each system is built from real catalog and policy data.